2016, HD Video 14:50 min.
[FIFA] is a film with an investigative approach, critically examining the connection between the commercial language of football and the actions of the president and board members of the FIFA organisation, in the specific corruption case of 2015. The individual skills of the players that are praised in the branding strategies of Nike and Adidas, such as the “Predator”, “Hypervenom”, “Control Everything”, “Cause Chaos” and “Built to Win” campaigns, were the exact same rhetorics and sometimes words used by journalists in a negative sense to describe the people involved in the corruption case. The film is a visual and literal investigation into the double meanings of the rhetorics of football, as a specific visual culture, and the rhetorics that form and corrupt the actions in the culture of neoliberal corporate management.
The video is here streamed on the occasion of FIFA World Cup Qatar, 2022.