Neoliberal Technologies and Production of Subjectivity

EDITORIAL TEAM: Gustav Holst Kurtzweil

Designing and mobilising desire and affect on social media platforms are now an endless activity for an increasing amount of professional cognitive and creative workers and also non-professional users providing UGC (user-generated content) in their free time. 

The ability to produce affect plays a central role in the everyday battle of attention in the experience-, attention- and platform economy that structures contemporary life under surveillance capitalism and its demands to extract human behaviour as raw material to monetise from. Here we try to bring a few aspects in a collection of new texts that investigates neoliberal media technologies and its industrial mass production of subjectivity as a primary driver for capital.

What are the effects of digital, emotional capitalism on its producers, consumers and prosumers?